Sharon Stars International SchoolMARKETING OF ART WORK
Places for Marketing
Art Works
These can be sold in many outlets
like:
i. Galleries (Gallery).
ii. Hotels.
iii.Museums.
iv.Trade fairs.
v. Festivals.
vi. Exhibition grounds.
vii. Artist studios
viiii. Super markets.
Sources for Funding
Arts Exhibitions and
Business
We have different ways or Places where the artist can source for fund to fnance his or her art business. Some of
the sources are as follows:
1. Individual Savings: To start up any business especially at a lower level and as a (sole
proprietor) individual business Owner the person always does
this with money saved from earned personal income. It is the best way to raise capital.
This makes one's mind to be at rest as the business is run.
2. Non -Governmental
Organization (NGOs): one can source for fund from NGOs that promote the work of art.
3. Parents and Relatives: Parents and relatives can provide fund for their children or wards to
fund his art ventures.
4. Banks and Other Financial Institutions: Startup capital can
be sourced from banks in the form of loans. And the funds are expected to be paid back to the bank by the individual or body
that borrowed the funds.
5. Government: Government can
provide money to finance art business or exhibitions through its agencies like Small and Medium Enterprise (SME).
National Gallery of Art (NGA).
6. Community or Other
Organizations can raise money to promote their culture through
the work of Arts.
Ways Of Marketing
Art Products And Factors That Inflvence It
In the fixing of price for any ommodity there are some certain factors that determine it
a.The Quality of The Art Work:
This is determined by the
medium and the process
involved in the production of the work. Eg. The materials in use
b. Size of the Art work: The size of the art work determines the price tag as bigger ones attract more money due to the material involved and the time spent to actualize it.
C. The Artist: A well-known artist
tends to have edge over the unknown ones in terms of price tags. An art work done by Ben Enwonwu cannot be sold at the same price with the one done by Emeka Agbo even if the quality and quantity are the same,
because the first has carved a niche for him-self.
d. Transportation cost: If the transportation involved in bringing the artwork from the point of
production is high it will
invariably affect the price of the work.