Before, during or even after a school year, strategic school improvement plans and goals are essential leadership tools as a school owner or administrator.
What is a School Improvement Plan you might ask!
A School Improvement Plan or SIP, consists of requirements which has a unifying purpose of documenting goals and action steps that aim to improve the quality of education students receive, create ease of operations in the day to day activities as well as effectively promoting the school. As a school owner, your thoughts while putting such plans together should be along the lines of:
**- What if our goals become truly tied to the specific needs of every student that tend to be sidelined rather than what is tagged as the normal mode of education?
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What if we reimagined our school improvement plans and they become more than just documents collecting dust and instead morphed into automated processes making the lives of the management, students,teachers as well as parents much easier?
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What if every parent hear their innermost thoughts for their children in what we have to offer?
What if? ** These thoughts should be pressing on your mind. The educational industry is becoming increasingly crowded and schools must stand out in order to sustain competition. Hence, MARKETING & BRANDING should one of the most important point on your School Improvement Plan (SIP).
What then is MARKETING & BRANDING?
Marketing and branding are top strategies for the success of any establishment. A brand has to be initialized and developed before pushing it out via marketing.
School Branding is a definite game-changer when a school management sees the need to create a unified identity for the school to make it much easier for potential students and parents to reach out and learn about everything you have to offer. It is a process of giving meaning to your school. It creates a positive perception and shapes a brand’s value in the minds of prospective parents and students.
Your school brand is what happens around you everyday. It is more than logo, motto, billboard or even school uniform. It is your Identity! It is a visual and tangible representation of who you are, your values, what you stand for and what makes you unique. When your brand which is your school in this case is working right, it has the power to influence the way people think and feel about your school for the better!
To start branding your school, you should ask yourself: How your school is different from others? Every successful recognized school has a little bit of MAGIC which sets it apart from others in the same state or country and it is that singular charm that draws parents and their children in. This differentiation point can help you build your** IDENTITY!**
School branding offers several key benefits that include:
**- Clear and consistent brand image
- Improves engagement
- Boosts visibility
- Enhance reputation and credibility
- Help attract potential students
- Increase student enrollment **
Effective Tips for School Branding
Let’s explore school branding ideas and tips that can help you create a strong brand and leave a strong impression on your potential students and parents.
1. Visual Identity and Design
Visual identity refers to the logos, colors, typography, images, and overall design elements that create a memorable brand image. And beyond that, it also includes the brand’s message, value, and personality that make uniqueness and a point of differentiation.
When branding your school, your visual identity and design must be:
**- Suitable
- Distinct
- Simple
- Timeless
- Functional**
Follow these four steps to create a visual brand identity:
**- Know your audience
- Define your brand’s purpose
- Evoke emotions through a brand story
- Define visual brand identity purposes & roles**
Without giving a visual identity to your school brand, you won’t be able to get the due attention!
2. Crafting School Marketing Campaigns
A school marketing campaign promotes a specific goal, such as raising awareness for an upcoming school operation, generating enrollment leads, or promoting a school event. Campaigns are usually promoted through a variety of marketing channels, like email, digital advertising, social media, and print advertising. School marketing is the practice of influencing how people think and feel about your brand. Whether people voice it or not, everyone already has an opinion about your schools. It could be good, bad, or neutral. If somebody has a negative view of your school, that's something you're going to want to address. For those who have a positive or neutral view of your school, you should leverage that momentum and make it easy for them to be even more active advocates for you. This is where marketing comes into play. When you’re utilizing the right marketing strategies, you have the power to make your audience think about your schools the way you want them to.
When embarking on any marketing campaign, the first step is establishing what you want to accomplish. Clear, quantifiable goals should guide the creation of your campaign and the metrics you intend to measure to evaluate its success or failure.
How Can I Add That Touch of Magic to My School Which Will Enhance and Foster my School’s Identity??
A very good question which has the perfect answer!! CLOUDNOTTE! Yes! CLOUDNOTTE possesses the magic needed to enhance your school brand.
The next question would be ‘HOW?” Cloudnotte is the best automated school management system. It makes the day to day operations of your school seamless and easy. Imagine having all documentations that would’ve been done manually which would take days and even weeks being done in a few hours! Seamless right?
The aim of any school in this day and age is to be represented or viewed as a 21st-Century School. Attaining that aim means to be a DIGITAL SCHOOL and trust when I say that a school is never perfectly digitalized without a CLOUDNOTTE!
Are you finding it hard to manage all activities involving parents, teachers and students? Guess what! CLOUDNOTTE is always ready to help.
Are you finding it hard to maintain a solid brand because you seem to lack that magic? Well CLOUDNOTTE is what you’re missing.
Unlock your brand identity, establish your online presence and grow your reach with CLOUDNOTTE!
What are you waiting for?
Sign Up on CLOUDNOTTE now!!
For more information visit www.cloudnotte.com
