But then something amazing happens along the line when they are further asked of the school website address, rather than a website address, we are given an email address instead🤩 We then take our time to differentiate for them an email address and a website address.
Both are not synonymous. It is at that point that they actually realize that they only had an email address, not a website. This means, many people misunderstand that there is a clear difference between a website and email. Today, we will be sharing some important information you need to know about website. We hope, that at the end you would learn something new and see the need to get one for your school, if you are yet to do so. ✌🏽
What does website mean❓💁🏼♀️
A website is a collection of publicly accessible, interlinked Web pages that share a single domain name. Websites can be created and maintained by an individual, group, business or organization to serve a variety of purposes.
The homepage 🏡(or simply “home”) represents the main page of the site itself. Frequently, the homepage is a sort of “hub” from which all other pages can be accessed. An internal web page to which several other pages are linked in a coherent structure (such as a specific category of topics) is instead called a “parent page.”
Every page is a single HTML document, and all of them are connected through hyperlinks (or simply “link”) which can be combined in a navigation bar for ease of use.
The navigation bar is displayed on every page rather than just the homepage, and allows the user to quickly move across the main website’s structure.
Websites are hosted on servers, and require a web browser such as Chrome, Firefox, or Internet Explorer to be visited (either on a computer or mobile device).
A website can be accessed directly by entering its URL address or by searching it on a search engine such as Google or Bing.
A domain name is simply the name of your website and what you want your customers to know you as. Example: xyzschool.comItalic
URL/hyperlinks is the website address on the world wide web (www) used to access a specific resource on the internet, be it a page or a web server. Example: https://www.xyzschool.com
What are the benefits of having a School website❓💁🏼♀️
There are several benefits but let’s see 8 reasons why your school need a website
1. Global Reach and Accessibility🎯
Can your prospective parents and students actively find your school online or access necessary information they need from your school for informed decision making? Not having a website literally means you are losing out a good number of your prospects to your competitors. A school website transcends geographical boundaries, allowing parents, students, and educators to access information from anywhere in the world. This global reach enhances the school's reputation and opens up opportunities for local and international collaboration.
2. Admissions can be processed online🎯
As your school prepares for the new year, transitioning to online admission is not only convenient for your staff but also for your students and parents. The website can also provide information about the admission requirements, deadlines, and the application review process. One of the main benefits of having school website is that by providing an online platform for admission, schools can streamline the process, reduce paperwork, and provide a convenient and efficient experience for students and administrators.
3. Virtual Tours and Exhibitions🎯
With a school website, you can give your students a comprehensive showcase of your school's facilities any time of day or night. You can allow your audience & potential students and parents to experience your school location without physically being there. This allows them to have an interactive preview of your location, facilities and more.
4. Enhance your school branding 🎯
Branding your school can be enhanced through various marketing strategies, and one of the best is building a website. It is, without a doubt, a fact that having a website will raise brand awareness within your school’s target market. You will be able to spread the very image of your school’s identity throughout the online community, including the logo, colors, and slogan, with the help of a school website.
5. No Gain a competitive Advantage🎯
Another one of the main benefits of having a school website is that a well-designed and informative school website can be a valuable asset for gaining a competitive advantage over other schools. By highlighting unique programs, showcasing student achievements and providing up-to-date information on events and activities, a school website can help to build a strong brand and attract potential students and their parents. In addition to broadcasting the features of your school, you can highlight every aspect that can make your school stand out to potential students. A few examples are the school facilities, educational programs, student progress timelines, and core values.
Compared to traditional marketing strategies like flyers, brochures, posters, TV, and radio, websites can spread your school campaigns much faster.
6. It increases your school’s credibility 🎯
A company with an official website is viewed as credible nowadays, according to modern perception. However, just because your school doesn’t have a website doesn’t mean it’s not credible. Therefore, a school’s website can enhance its credibility.
7. Boost your online visibility with SEO🎯
There can be no doubt that the education industry is extremely competitive. In today’s competitive environment, it is becoming increasingly difficult to gain the attention of potential students due to the large number of schools. SEO can help to boost the online visibility of your school. The increased visibility can lead to more website traffic, higher brand recognition, and, ultimately, more prospective students and parents. Additionally, SEO can help your school compete with other educational institutions and establish a strong online presence.
8. To become part of the community🎯
An online presence for your school allows it to be part of the digitalization and online community. The online reach of your school will be limited if you simply rely on social media. You can make your school stand out with a website. Many organizations have achieved global recognition through their websites. Another main importance of having school website is that, in this digital age, websites enable you to interact with people from around the world.
