Introduction to Marketing Meaning and importance of marketing; difference between marketing and selling.

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Marketing is defined as performing business activities that directs the flow of  goods and services from the producer to the user in order to satisfy consumers needs through creation, distribution, and pricing of goods and services.

Marketing can also be defined as all the activities that helps goods and services move from the producer to the final consumer while making profit. 

     A market may be defined as a place where goods and services are exchanged. It is the venue for for buying and selling.

                   KEY WORDS

      *Need *Exchange Profit * Customer satisfaction.

  WHY MARKETING IS IMPORTANT?

    Without marketing even the best goods rot in the warehouse.

1. Creates awareness: People can't buy what they don't know exist. 

This leads to increased sales. 

2. Generation of profit: Businesses survive through sales and profits.

3. Satisfaction: If a product doesn't satisfy a need, people will not buy it and the business will collapse.

4. Creation of employment: Without marketing, goods will just sit the factory and no one will be employed to sell or distribute them.

5. Improves standards of living: Everyone can access goods and services no marketer where they are. 

       DIFFERENCE BETWEEN  MARKETING AND SELLING

- Marketing focus on the consumer needs. "What does the customer wants" e.g MTN asks "what data plan do students needs?. While selling focus on the product "How do I..  sell what I already made ".A shop owner says "Buy this phone I have in stock".

- In marketing, timing starts before production. “Research first then later make products. While in selling, selling starts after production “Make products first, then find who to sell to”.

-Marketing aims for long term relationships, “they wants you to keep coming back”,  e.g coco cola wants you to be loyal for years, while selling aims at one-time- sale,  e.g road side seller wants you buy today“ just wants your money now”.

-Marketing focus on satisfying you, they are “customer centered” while in selling everything is about making profit for the business. It is “business centered.