Photo editing and visual communication

Photo editing is the process of changing, improving, or adjusting an image using software or an online tool.

Visual communication is the use of images, colors, shapes, symbols and layout to pass information to viewer. It includes: graphic design (logos, flyers, banners), photography and video, infographics (combining text and visuals to explain data), social media content design, website layouts and app interfaces, brand identity design.

Branding: is the process of creating a unique identity for a product, business, or person so that people can recognize and remember it easily. Your brand is made up of your name, logo, colors, fonts, and the general “feelings.” your business gives people.

Key elements of branding

1. Logo: a visual symbol that represents a brand.
2. Color Palette: every brand uses a set of specific colors consistently.
3. Typography: refers to the style of text(fonts) used in the brand’s design.
4. Brand voice and tone:

Popular online tools for photo editing and design

1. Canva
2. Adobe Express
3. Pixlr
4. Fotor
5. bg
6. picsArt

Basic design principles

1. make sure your text is easy to read against the background
2. keep your elements lined up
3. use the same colors, fonts, and styles consistently
4. group related items together
5. Do not be afraid of empty space in your design

How colors communicate in design

Red-energy, urgency, passion

Blue-trust, professionalism, calm intelligence

Green-nature, health, freshness, growth

Yellow-happiness, energy

Advantages of online tools

1. They are mostly free or low cost
2. No design experience required to get started

Disadvantages

1. Stable internet is needed
2. Free versions of tool have limited features

Ethical and safety considerations in visual communication

1. Do not steal other people’s design
2. Do not edit photo to mislead people
3. Respect people’s privacy
4. Use age appropriate content
5. Be careful with personal information.